epub, mobi, pdf |eng | 2015-05-10 | Author:Richard H. Thaler [Thaler, Richard H.]

Many first and second level thinkers guessed 33 and 22. But what about the guesses of 99 or 100; what were those folks up to? It turns out that they ...

epub, mobi |eng | 2011-06-20 | Author:Gad Saad [Saad, Gad]

Having provided an example of the power of local advertising from my own backyard, I turn next to a discussion of two advertising copy elements that are culturally determined: color ...

mobi, epub |eng | 0101-01-01 | Author:Ellen Ruppel Shell

CHAPTER SEVEN DISCOUNTING AND ITS DISCONTENTS I’m not convinced you’re going to have the same immediate desire to go back to consumption and debt. A lot of young people have ...

epub |eng | 2013-04-15 | Author:Chipchase, Jan & Steinhardt, Simon [Chipchase, Jan]

A Whole New World Outside Your Door As we’ve seen, mobile technology has dramatically changed people’s behaviors outside the home, from carrying less to remembering less to owning less. All ...

epub, mobi |eng | | Author:Paco Underhill

ELEVEN Kids With gender revolt (or reconfiguration, at the very least) having changed so much about our lives, and men and women off boldly shopping new terrain, the effect on ...

mobi, epub, pdf |eng | 2009-10-19 | Author:Dan Ariely

FROM THIS EXPERIMENT, we saw that our capsule did have a placebo effect. But suppose we priced the Veladone differently. Suppose we discounted the price of a capsule of Veladone-Rx ...

mobi, epub, pdf |eng | 2002-03-14 | Author:Malcolm Gladwell

4. In chapter 2, when I was discussing what made someone like Mark Alpert so important in word of mouth epidemics, I talked about two seemingly counterintuitive aspects of persuasion. ...

epub, mobi, pdf |eng | 1984-01-01 | Author:Robert B. Cialdini [Cialdini, Robert B.]

From "ordinary applause" to "wild enthusiasm," claqueurs offered their services in an audaciously public fashion—in this case, in a newspaper read by many of the audience members they fully expected ...

epub |eng | 2006-06-05 | Author:Clotaire Rapaille

WHAT’S COOKING? ANYTHING? Like the need for shelter, the biological scheme for dinner is fundamental: all human beings need nourishment. But what is the continuum between the biological requirement to ...

epub |eng | 2010-09-20 | Author:Ian Ayres [Ayres, Ian]

CHOOSE MY GOAL I’m rooting for Andy Mayer. But because he doesn’t have a firm maintenance plan, I predict that by the time this book is published he will, like ...

epub |eng | 2013-04-22 | Author:Schmidt, Eric & Cohen, Jared [Schmidt, Eric]

Sudden access to technology does not in and of itself enable radicalized individuals to become cyber terrorists. There is a technical skills barrier that, to date, has forestalled an explosion ...

epub |eng | | Author:Tanner, Adam [Tanner, Adam]

Kyle Prall at the state capitol in Austin, Texas, in front of portraits of state legislators. Source: Author photo. In late 2012 Prall traveled to Las Vegas. Like so many ...

epub, mobi |eng | 2010-02-25 | Author:Geoffrey Miller

For example, I was involved in a couple of studies that examined relationships between intelligence and brain size, and intelligence and body symmetry. The psychologist Lars Penke and I reviewed ...

mobi, pdf |eng | 2010-02-26 | Author:Geoffrey Miller

• sizes of specific cortical areas (such as lateral and medial prefrontal cortex and posterior parietal cortex) • concentrations in the brain of particular neurochemicals (such as N-acetyl-aspartate) • age ...

mobi |eng | 2014-03-19 | Author:Julia Angwin

12 THE HALL OF MIRRORS When Rayne Puertos started a new job at a computer retailer in Tampa, Florida, she was not trying to hide her sexual orientation, but neither ...